The Client

A global brand and household name, the Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington State, and which has its European operations centered in Dublin, Ireland. Microsoft develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft office office suite and Internet Explorer web browser. The company has 128,076 employees (June 2014) with revenue of $86.83 billion. (2014).

The Brief

The challenge set by Microsoft was for DoIt Mobile to take over the hosting and management of the website from another agency. The Microsoft LINC website is used by Microsoft’s global Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) partners to make connections and grow their Windows device business. Local Innovation Named Circle (LINC) and Lead Enterprise Architect Program (LEAP) are Microsoft OEM sales programs that facilitate active partner collaboration all year round. DoIt Mobile are contracted to provide ongoing support to LINC and LEAP teams across Europe, the US and Asia. In addition to hosting and managing the website, DoIt Mobile were also tasked with redesigning and developing a range of new features for the website.

Our Solution

Rather than rebuilding the website from scratch, we performed a complete redesign of the website while using as much of the old website code as possible. Further to redesigning the standard website, we also redesigned and redeveloped the Microsoft LINC mobile site. Since taking over the hosting and management of the Microsoft LINC website in 2012, our services have been renewed yearly and the website has gone through various transitional phases, with a new menu structure being added in 2014. This new menu structure has greatly improved the website’s usability.

Our Expertise

  • .NET Development
  • Security Management
  • User Experience Design (UX)
  • CMS Development
  • Content Strategy
  • Content Writing
  • SEO
  • Testing
  • User Documentation
  • Website Hosting

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